website strategy

Understand your Website Costs Upfront

Website Design
This applies to WordPress websites. If you’re looking for a different type of backend, please remember to ask your developer what your costs for the first year will be, so you don’t get any surprises. We love WordPress websites. A WordPress website is practical, versatile, and easy to use, so you’ll be able to update…

What should I put in my website footer?

Website Design
A website footer is the band of information (usually arranged into boxes) that sits at the bottom of every page on your website. It’s a great place to put information that you really want people to see and have access to constantly as they move through your website. There are so many ideas to choose…

3 Questions to Ask BEFORE Building your Online Store

Website Design
Let’s be frank – there are a LOT more questions to ask than just these three, but if you can’t answer these questions specifically, your store is doomed before you start. Question 1: How will you price your product? This is not about your profit margin. This is about whether your product is a single price…

Why Website Structure Matters for SEO

Website Design
I’ve been researching SEO (search engine optimisation) and want to point out something that could really help your site’s rankings. Search engine optimisation is a series of techniques used to increase the number of visitors to your website by improving your page ranking on search engines like Google (i.e. ways to get higher up the…

Why Websites Get Hacked

Website Design

Following my article a few weeks ago Why bother to update WordPress?, I received several replies from people who don’t believe their sites could be targets. I tried to explain but, as luck would have it, I stumbled upon an excellent article from the Sucuri Blog, answering why all sites are vulnerable. Tony Perez (Co-Founder / CEO at Sucuri) has very kindly agreed to let me reproduce it here and he perfectly sums up why even your website could be hacked. Most attacks are not personal, which means everyone is at risk.

Why bother to update WordPress?

Website Design

So, you have a WordPress website and you’re not really sure if you’re supposed to update it all the time? After all, updates are released often. They’re supposed to be simple to do but it can take ages if they break your site or don’t work with existing plugins, so why bother… Right? WRONG.

Use a Landing Page Form for RSVPs

Website Design

Up until now, you may have been asking people to RSVP to your email address. This isn’t the best way to handle replies – you’d be better off directing them to a landing page on a website, for several reasons: 1. Links to landing page forms (which are online) are trackable but email links aren’t (in any mailing system). This means the clicks to email addresses won’t show up in your report…

6 Common Landing Page Mistakes

Website Design

Now that you know exactly what a landing page is, do you know how to make yours convert? Let’s start with “what not to do”: 1. Too Many Options – Landing pages exist for one reason – to capture the details of your lead, so get rid of all the extraneous links that would take your visitor off the page.

What exactly is a ‘Landing Page’?

Website Design

We’re told we need landing pages but, as it turns out, lots of people aren’t sure exactly what they are, or why we use them. Firstly, a landing page is a page online and could be a page on your website, but not every website page is a landing page. For example, the home page of your site is NOT a landing page (yes, even though people ‘land’ there). The contact page of your site is also NOT a landing page. These pages serve several, different purposes and a landing page is more specific.

Menu