Following my article a few weeks ago Why bother to update WordPress?, I received several replies from people who don’t believe their sites could be targets. I tried to explain but, as luck would have it, I stumbled upon an excellent article from the Sucuri Blog, answering why all sites are vulnerable. Tony Perez (Co-Founder / CEO at Sucuri) has very kindly agreed to let me reproduce it here and he perfectly sums up why even your website could be hacked. Most attacks are not personal, which means everyone is at risk.
So, you have a WordPress website and you’re not really sure if you’re supposed to update it all the time? After all, updates are released often. They’re supposed to be simple to do but it can take ages if they break your site or don’t work with existing plugins, so why bother… Right? WRONG.
Up until now, you may have been asking people to RSVP to your email address. This isn’t the best way to handle replies – you’d be better off directing them to a landing page on a website, for several reasons: 1. Links to landing page forms (which are online) are trackable but email links aren’t (in any mailing system). This means the clicks to email addresses won’t show up in your report…
Now that you know exactly what a landing page is, do you know how to make yours convert? Let’s start with “what not to do”: 1. Too Many Options – Landing pages exist for one reason – to capture the details of your lead, so get rid of all the extraneous links that would take your visitor off the page.
We’re told we need landing pages but, as it turns out, lots of people aren’t sure exactly what they are, or why we use them. Firstly, a landing page is a page online and could be a page on your website, but not every website page is a landing page. For example, the home page of your site is NOT a landing page (yes, even though people ‘land’ there). The contact page of your site is also NOT a landing page. These pages serve several, different purposes and a landing page is more specific.
Subscribe and receive our Email Marketing Manual so you can audit your email campaign and dramatically boost your response. The manual includes:
– Email Campaign Planner
– Spam Trigger Audit
– Pre-Send Checklist