Email newsletters get a lot of bad press but, done correctly, they can turn your business around. They provide a direct channel to your customers and potential customers that no megalomaniacal social media company can shut down. They also offer an ideal means for those same customers to contact you in return. They can respond…
Do you know – and do you want to know…? My guess is you probably do, and it’s really easy to find out, using your regular email newsletter. First go to Survey Monkey and create a (free) 10 question survey: www.surveymonkey.com. It’ll take 10 minutes max. Then we’ll create an email newsletter for you, with…
I often get asked if designing your email newsletters to look good on mobile devices is worth it, and the answer is often yes. However, it really depends on YOUR database and whether your subscribers read your emails on their phones, their desktop computers or on webmail. Now we can answer this for you with TradeMail PLUS.
Everyone starts with the best intentions but often newsletters fall by the wayside because it’s too difficult to think up new content each month. I am currently putting together several annual newsletter plans that make it much easier when compiling your content monthly. Here’s a simplified version of how to plan your next 6 (or 12!) newsletters. (This plan is a starting point and everyone’s email will vary, depending on your business.)
If you already have an email newsletter, have you ever sat down and really thought about what it’s doing for your business and where it can be improved? If you don’t have one, have you given any serious thought to how one could help you? Whether you have one already or not, try a 5 minute SWOT analysis (Strengths; Weaknesses; Opportunities; Threats) and see if anything interesting comes up!
Ever wondered what open rates and click-throughs other companies are getting? Want to know if you match up? This report is the result of an analysis of over 1.1 billion email messages sent through the Sign-Up.to online marketing platform in the 12 months from 1st January – 31st December 2012. These email campaigns are all from small-medium sized UK organisations.
Yes, yes, a thousand times, yes! “Image to text ratio” is the number of images you have in your email, as compared to the amount of text you have in your email. The simple answer is: too many images and not enough text and your email will be considered dodgy and won’t be delivered.
Season’s Greetings cards that offer good wishes and thank your customers for the year are always appreciated. Send an email version out in the next few weeks and you could include something holiday-specific to boost December turnover.
If you’ve ever been the poor soul put in charge of organising a workshop or seminar (online or in real life), you know what a pain it can be. It’s made worse by multiple regions or venues; venues that need directions; reminders the day before; and thank you notes afterwards. It’s too much paperwork, too many emails to keep track of, and too many details to remember. We can automate this process for you – you won’t have to do a thing!