Want to learn more about who’s on your database and what interests them?
Develop content they can’t help but want!
Write an article, build a checklist, get an interview with a visionary in your field – anything that will make your readers stop and look.
Then email a teaser to your database and ask readers to click to ‘Read More’. Take them to a ‘Progressive Web Form’ and ask them to fill out two questions only (eg: their first name and their company name) before they can download your content.
Each time you do this (always with new content – a new article, or a new checklist etc.) you can ask them two more questions (eg: what industry are they in and what is their position in their company). Using a ‘Progressive Web Form’ like this, you’ll learn more and more about your readers and you can use the additional information to customise the emails they receive.