Real World Example: Jake – Workshop Trainer

Goal 1: Share to Social Media

Jake wants to post his workshops on social media networks so people can share them and book seats.

Using the ‘Publish to Social’ feature, the system will automatically publish his invitations to his social media profiles, every time one is sent.

Using the ‘Share to Social’ feature, the system will add links to various social media networks, to the end of every invitation that’s sent, so readers can share the emails to their social networks.

Using the ‘Social Reporting’ feature, Jake can check how many times his invite was shared and how many people clicked on the links in the social media posts.

Goal 2: Split Test for Better Results

Jake read that the right images can improve click throughs but he doesn’t know if he should use images of people or objects.

Using the ‘Split Test’ feature, the system will send two versions of the same invitation, one with an image of a person and one with an image of a clock, and will track which image gets the better response.

Goal 3: Follow Ups

Jake read that the right images can improve click throughs but he doesn’t know if he should use images of people or objects.

Using the ‘Split Test’ feature, the system will send two versions of the same invitation, one with an image of a person and one with an image of a clock, and will track which image gets the better response.

A little more about Jake…

Jake is a workshop trainer and owns a Human Resources training company.

He’s exhausted from running fifty workshops a year but he’s striving to reach more candidates and better serve the ones who do attend. He’s done some research into email marketing but isn’t sure how to implement what he’s read.

He started Facebook, Twitter and LinkedIn accounts but it’s time-consuming to update all three with every invitation and reminder he sends out. He’d really like testimonials to put on his website but he doesn’t have time to gather them.

He chooses:
1. Share to social media
2. Split testing
3. Automated workshop invites

We'll do it for you

Outsource your email marketing to us – we do everything for you. You send us your text, images and logo. We design your email newsletter, send it to your customers and report back.

Got a question? Contact us.

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