Ever thought about sending your readers a birthday card on their birthday? What about a mutually beneficial offer? (You sell something and they get a gift!)
Consider the Marketing Manager of a hotel who wants to make her guests feel welcome… She wants to send each guest a personalised birthday card on their birthday and give them a weekend getaway at a reduced cost, as a gift. She’d like them to stay at the hotel on their birthday so the gift must be sent in time to book.
Using our ‘Automated Send’ feature, the system will automatically send a ‘birthday gift discount’ email, one month before the subscriber’s birthday, to allow them time to book their weekend away. Then the system will automatically send a pre-designed birthday card to each subscriber, on the day of their birthday, addressed to them personally with ‘Dear First Name’.
Interested in doing this for your subscribers? Ask us how.