Ever thought about sending your readers a birthday card on their birthday? What about a mutually beneficial offer? (You sell something and they get a gift!) Consider the Marketing Manager of a hotel who wants to make her guests feel welcome…
Yup, I’m jumping on the Valentine’s Day bandwagon and why not? Treat your readers like you’d treat your Valentine and you may just get lucky! 1. Don’t Kidnap your Date - It’s illegal in both senses… You wouldn’t run up to a potential date on the street, tackle them and throw them into your car, even IF you were planning a delectable dinner for two with champagne and a helicopter ride over the city.
Now that you know exactly what a landing page is, do you know how to make yours convert? Let’s start with “what not to do”: 1. Too Many Options - Landing pages exist for one reason – to capture the details of your lead, so get rid of all the extraneous links that would take your visitor off the page.
We’re told we need landing pages but, as it turns out, lots of people aren’t sure exactly what they are, or why we use them. Firstly, a landing page is a page online and could be a page on your website, but not every website page is a landing page. For example, the home page of your site is NOT a landing page (yes, even though people ‘land’ there). The contact page of your site is also NOT a landing page. These pages serve several, different purposes and a landing page is more specific.
Split testing is a way to test various elements of a campaign (eg: subject line) to check which gets a better response. Example: Send Email A (using subject A) to 25% of your database. Send Email B (using subject B) to another 25% of your database...
I discovered Writers Write many years ago and have been on several of their courses since (my dream of writing a novel is not dead yet!). They run practical, inspiring workshops in creative writing but their business writing courses are also something special. If you’re serious about writing a decent business newsletter, their Plain Language Programme is the way to go.
Want to learn more about who’s on your database and what interests them? Develop content they can’t help but want! Write an article, build a checklist, get an interview with a visionary in your field – anything that will make your readers stop and look.