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Posts by Michelle Fouche

Michelle Fouche
27 posts
I started Trade and Lateral Development in May 2000. We started in email marketing, but now specialise in WordPress website design, website strategy, and search engine optimization (SEO). I'm also a professional voice artist, an insatiable reader, an aspiring whisky connoisseur and a terrible dancer. 😉
update wordpress

Why update WordPress software?

Website Design
ecommerce website, search engine optimization, website cost, website maintenance, website strategy, wordpress, wordpress plugin
If you have a WordPress website, you should be updating it regularly. Yes, you should be updating the content of your WordPress website often, like posting new blog posts, or adding new services or products. However, you must also update the WordPress SOFTWARE on a regular basis (i.e. AT LEAST every 2 weeks, preferably even…
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what should a website designer ask

What Should a Website Designer Ask

Website Planning
ecommerce, ecommerce website, search engine optimization, website cost, website maintenance, website strategy, website structure, wordpress
Has your website designer asked you all the right questions before giving you a web quote? Designing a website can be a time-consuming job. As a website designer myself, I can tell you that my job requires an in-depth understanding of how your business works, and what you want and need from a website, so…
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top seo company

Trade and Lateral is Top SEO Company

Website SEO and Marketing
ecommerce, ecommerce website, search engine optimization, website strategy, website structure
Original article here. Organic search drives 53.3% of all web traffic. DesignRush interviewed SEO experts on tips for attracting more organic traffic this holiday season. MIAMI, Nov. 24, 2022 — BrightEdge reported that organic search is the dominant digital channel, accounting for 53.3% of web traffic. 49% of marketers also say that it drives the…
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online payment portals south africa

Online Payment Portals for South Africa

Website Design, Website Planning
ecommerce, ecommerce website, website cost, wordpress plugin
Online payment portals for South Africa have often been difficult to find. PayPal started the industry, and unfortunately didn’t (and still doesn’t) operate in ZAR (South African Rands). It was frustrating and infuriating and limited South African’s ecommerce options tremendously. But fortunately, times changes and a whole lot of online payment portals for South Africa…
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questions you should ask a web designer

What Questions Should you Ask a Web Designer

Website Planning
ecommerce, ecommerce website, search engine optimization, website cost, website maintenance, website strategy, wordpress
What questions should you ask a web designer before hiring them? Looking for an excellent web designer can be a challenging task. If you’ve been burned by one in the past, it’s even harder to find a good one. How do you pick a great designer to build or revamp your website? We have been…
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