Posts by Michelle Fouche

Why are opens a bad way to track your email newsletter response?

“Opens” are a statistic you should see on any bulk mailing report (when using a professional service) that shows how many times your email was opened. You should see “total opens” and “unique opens”. Total opens are the number of times your email was opened in total (duh), whereas unique opens are the number of…

WordPress Maintenance Mode

Website Design
Do you ever want to make changes to your WordPress website but you don’t want site visitors to see it while it’s being updated? There’s a really great plugin for that – WP Maintenance Mode. It’s incredibly simple to setup and it displays a landing page that tells visitors when to expect you back online!…

Understand your Website Costs Upfront

Website Design
This applies to WordPress websites. If you’re looking for a different type of backend, please remember to ask your developer what your costs for the first year will be, so you don’t get any surprises. We love WordPress websites. A WordPress website is practical, versatile, and easy to use, so you’ll be able to update…

Wordmark.it

Websites
I’m a font addict. There, I said it. I love them, I collect them, I drool over the cools one I see in adverts, and often I can’t find the one I’m looking for in the thousands I have saved. Wordmark.it is just awesome for this! It’s a simple website that helps you to choose…

What should I put in my website footer?

Website Design
A website footer is the band of information (usually arranged into boxes) that sits at the bottom of every page on your website. It’s a great place to put information that you really want people to see and have access to constantly as they move through your website. There are so many ideas to choose…

WhatsApp for your Desktop

Websites
WhatsApp is an amazing app and is fast becoming a mainstream business tool for communicating with customers. However, typing lengthy replies to customers is time-consuming on your phone, and very distracting during the work day when you’re busy on your computer. That’s where WhatsApp on your computer comes in. If you’re not using this already,…

3 Questions to Ask BEFORE Building your Online Store

Website Design
Let’s be frank – there are a LOT more questions to ask than just these three, but if you can’t answer these questions specifically, your store is doomed before you start. Question 1: How will you price your product? This is not about your profit margin. This is about whether your product is a single price…

10 Free Stock Photography Websites

Websites
Who wants to live in a world of plain text?! Photographs keep it interesting, but the prices can be exorbitant, and we all know we should NOT be saving images straight off Google. So, what to do? Try these ten sites for some really beautiful (free) stock photography: Unsplash: https://unsplash.com/ Magdeleine: https://magdeleine.co/ Picjumbo: https://picjumbo.com/ Death…

Why No one is Responding to your Email Newsletter

Email Marketing
Email newsletters get a lot of bad press but, done correctly, they can turn your business around. They provide a direct channel to your customers and potential customers that no megalomaniacal social media company can shut down. They also offer an ideal means for those same customers to contact you in return. They can respond…
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