FAQ

Frequently Asked Questions

Why should I outsource to Trade & Lateral?
Will you design the email from scratch?
Do you have a database that I can send my email to?
How will I know if my email worked?
Will my email be legal?
My grammar's not that great - can you check it?
Why should I outsource to Trade & Lateral?

We have many years’ email marketing experience – our emails get delivered. If you do it yourself, you’ll have to design emails that avoid spam filters, write error-free HTML code, manage your database, test and send emails, and analyse reports. Your time is valuable – it’s quicker and cheaper to outsource.

Also if you use other mailing systems and get more than 0.1% spam complaints – they’ll shut you down, no questions asked.

Will you design the email from scratch?

Yes, we will. You send us your email copy and images, and we’ll design your email according to best practice, to avoid spam triggers, and to maximise deliverability.

Do you have a database that I can send my email to?

Unfortunately not. We don’t share, rent or sell databases. You supply us with your list of names and we’ll send your email to your list, on your behalf.

How will I know if my email worked?

Hopefully your phone will be ringing off the hook!

We’ll also give you a personalised login to check your own comprehensive reports. You can download lists of all the email addresses who opened your email, clicked links, bounced, or unsubscribed – plus a huge range of other statistics, including who clicked what and who shared your email to which social networks. Have a look through all the stats here.

Will my email be legal?

As long you have lawfully collected your email addresses, your email will be legal, because we automatically include an unsubscribe link at the end of every email that goes out.

My grammar's not that great - can you check it?

Never fear! Yes, we will proofread everything and suggest edits where necessary.

What's the difference between gross and unique opens?

Gross opens are the total number of times the email was opened. Example: If 10 people received the email, and 6 of those people opened the email 5 times each, there would be 6 people x 5 opens = 30 gross opens.

Unique opens refer to the number of unique people who opened the email, regardless of how many times each person opened the email. Using the same example – “If 10 people received the email and 6 of those people opened the email 5 times each”, there would be 6 unique opens.

A large number of gross opens often means people go back again and again to read your email (very good), or they forward it to other people who also open and read it (also very good). (Note: If Bob forwards his email to Jane, and Jane opens the email, it is still the actual email sent to Bob’s email address, so Bob’s address is the one linked to the database, and Bob’s address will record the open.)

What are email heat maps?

Email heat map tools show you the relative popularity of links on an email by showing a graphic representation of which links were clicked the most (often displayed in orange or red), to which links were clicked the least (often displayed in yellow or green). This same information is seen on our reports.

Heat map tools on websites can offer more advanced feedback by tracking clicks (the same as email), but also by tracking where a user’s mouse moves over the page, and how far down the page scrolls (Hotjar is an example of a web service that offers this). However it’s worth noting that if you consider where your mouse pointer moves when you read a web page, it often doesn’t follow your eyes over headlines etc. On the contrary, it’s more often used to scroll up and down the page, or you could skip the mouse altogether and use arrow keys and keyboard shortcuts to navigate. If so, the mouse pointer’s movements will have little bearing on what is actually drawing your reader’s eye.

There is no mouse pointer tracking or email scroll tracking available for emails because the technology doesn’t yet exist.

Why do you send from TLD's domain? Can you use mine instead?

We send all email newsletters from our domain @e.tldmail.co.za, i.e. we send your email from <yourcompanyname>@e.tldmail.co.za.

We can change this address to your email address but, if we do, we must also change the reply address, as a different send and reply address in a huge spam trigger. However, changing the send address will mean you won’t get the benefit of our domain sender reputation (excellent) and domain settings (setup on e.tldmail.co.za), that are all designed to help your emails get through ISPs and spam filters.

Also if we send from your email address and someone on your list flags the sender domain (your domain) for spam and it’s blacklisted, it will affect all email sent from your domain. This means that any email you or anyone in your office sends from your domain will likely bounce back to you until your domain is cleared.

Got another question?

Menu