About Trade and Lateral Development

Email Marketing and Website Design - for 18 years.

Trade and Lateral Development is an email marketing and website design company. We started in May 2000 and have been going more than eighteen years. We have been building websites and online shops for nearly ten years.

Our customers are too busy concentrating on their core business to worry about how to strategise and design an enticing email newsletter, or to build an incredible website that converts visitors into sales.

We help our customers to understand which marketing solution is perfect for their business, and then we build and manage it for them.

Designing an email marketing campaign or website from scratch can be daunting if you’ve never done it before, which is why we are here to walk you through the process. We’ll calm the chaos in your business by managing your email and website for you.

Why the company name?

A wild dog is running through the jungle. While wandering about he notices a leopard heading in his direction with the intention of having lunch. The dog thinks, “Boy, I’m in deep trouble now.”

Then he sees some bones on the ground close by and immediately settles down to chew on the bones with his back to the approaching cat. Just as the leopard is about to leap, the dog exclaims loudly, “Man, that was one delicious leopard. I wonder if there are any more around here?”

Hearing this, the leopard halts his attack in mid stride and slinks away into the trees. “Whew”, he says. “That was close. That dog nearly had me.”

Meanwhile, a monkey who had been watching the whole scene from a nearby tree, figures he can put this knowledge to good use and trade it for protection from the leopard. So, he goes chasing after him. But the dog saw him heading after the leopard with great speed, and figured that something must be up. The monkey soon catches up with the leopard, spills the beans and strikes a deal for himself. The cat is furious at being made a fool of and says, “Here monkey, hop on my back and see what’s going to happen to that conniving canine.”

The dog sees the leopard coming with the monkey on his back and thinks, “What am I going to do now?”

But instead of running, the dog sits down with his back to his attackers pretending he hasn’t seen them yet. And just when they get close enough to hear, the dog says, “Where’s that monkey. I just can never trust him. I sent him off half an hour ago to bring me another leopard and he’s still not back!”

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