Using the ‘Segmentation’ feature, the system can pull a list of only South African subscribers who have also selected ‘Wine Tastings’ as one of their ‘Events of Interest’.
Using the ‘Dynamic Content’ feature, the system will ensure all the VIPs on this segment receive a discounted price on their invitations. One invitation will be sent to the entire segment but non-VIPs will see the standard price and VIPs will see the discounted price.
Using the ‘Automated Send’ feature, the system will automatically send a pre-designed birthday card to each subscriber, on the day of their birthday, addressed to them personally with ‘Dear .
Also using the ‘Automated Send’ feature, the system will automatically send a ‘birthday gift discount’ email one month before the subscriber’s birthday, to allow them time to book their weekend away.