Outsourced Email Marketing
If your work life is chaotic and frenzied with to do lists as long as your arm, let us handle your email marketing campaign and restore the order and calm you crave. If you need an email newsletter but don’t have the time or knowledge to do it yourself, we will do it all for you.
It’s called “outsourced email marketing” and it’s about to make your life a whole lot simpler. You won’t need to research email marketing, learn to write HTML code, structure and manage your database or find (and learn how to use) a mass mailing system.
How does outsourced email marketing work?
Step 1: Formulate a Strategy
Together we clarify who your target market is, and what email they would most respond to and use. We structure an email campaign and decide on a send schedule (daily, weekly, monthly, quarterly – whatever suits you and your market best).
Step 2: Compile Content
- You can write the content from scratch.
- Or you can source the content online or from hardcopy publications (you’ll need to ask permission to reproduce and credit the author), or we can help you to source it.
- Or we can provide a copywriter to write it for you.
- You can source images or we can find them for you.
Step 3: Design the Email
We design the HTML email using your content, branding and images, according to email marketing best practice and to avoid spam filters.
Step 4: Proof the Email
You proof your email design and we update and tweak it until you are 100% happy. (We don’t have a limit to how many sets of changes we make.)
Your newsletter is ready to go! You can either send it to your clients yourself, or we can send it to your database for you using our mailing system, TradeMail.