I am a self-taught email marketer and website designer. I execute email marketing campaigns and build websites for other business owners, so they can engage their customers immediately – without wasting time, or making the same mistakes I did. I create calm from chaos as I take over some of the most frustrating aspects of a business, so owners and marketing managers can focus on their core functions.
At the start of the new millennium (2000) I was an out of work actress in South Africa who loathed computers, had never heard of email marketing, and counted running a business as my greatest fear.
Wanting a roof over my head (and my entrepreneurial father) were great motivators to overcoming that fear. Being both creative and broke, I borrowed a laptop to send colourful emails to businesses, explaining why I was special and why they should pay me. My explanations were (very) brief but my love of email communication was born.
While honing my own business’ marketing efforts, I dreamed up marketing and branding strategies that I could test, which my clients could ultimately implement. Now, instead of them braving the internet alone, I do it all for them.
Over the years, happy email clients wanted websites that looked as smart as their emails, so I delved into website design. Today I specialise in WordPress – known for its practicality and immense flexibility. Clients love being able to update their sites themselves, and they can add complex functionality without breaking the bank.
I’ve also been a professional voice artist for 20 years, specialising in telephone on hold and corporate videos. (And while I may be able to speak, my singing voice sounds like a cat being strangled…)
These days, when I’m not waist deep in marketing reports or gazing lovingly at pixels, I can be found in the heart of a game reserve, whisky in hand, discussing the meaning of life with anyone who will listen.