Trade and Lateral Development has been offering ‘Outsourced Email Marketing’ services to our clients for nearly seventeen years.
We started in May 2000 and have built a business around handling your email marketing campaigns for you, so you don’t have to do it yourself.
We strategise and design your email newsletter according to best practice, to avoid spam triggers and maximise deliverability. You just send us your text and images and we do the rest. Then we send your newsletter to your database, on your behalf, and report back. The subscribes, unsubscribes, bounces and replies are all handled automatically and you can send us new addresses as often as you like and we’ll add then to your database at no charge.
We add links to the end of each mailing so your readers can share your newsletters on THEIR social media profiles, and we can automatically post your newsletter to YOUR social media profiles, each time one is sent.
Our reporting system is very comprehensive, so you’ll be able to track your response rate and check if tweaks you make to your newsletter improve your response.
We can split test your email to check if some subject lines, images, content or layouts, work better than other others. We do this by sending one subject line (or image etc.) to half your database and a different one to the other half, and track which gets a better response. We can segment your newsletter, target specific subscribers and use dynamic content when it’s needed.